Postcards

The goal of this postcard design I made for Royal Shirtery was to immediately capture attention, convey a brand identity, and drive specific actions like using the discount code and visiting the newly-launched e-commerce site. The model on the front of the postcard is AI-generated and the logo was Photoshopped on her shirt.

The goal of this reverse mortgage postcard was to promote home equity loans to a senior demographic in the state of California. On the front, I AI-prompted a well-dressed senior couple outside of a Mediterranean-style home as you would see in California with a list of benefits for a home equity loan with checkmarks for easy reading. The back features the portrait of the Senior Loan Officer to build trust and portray professionalism, a call to action starburst and a phone number in bold red.

I designed this postcard for Michigan Mobile Home Supply (MMHS) to advertise their new store opening and contact details in Romulus, Michigan. The coupon on the back of the postcard served as a call to action for the recipients to come into the store. I used bold sans-serif fonts for the headlines to ensure visibility. The graphic of the map is easy to follow and was created in InDesign.